"direct2drive gives back" sale offers free checkout to 1-in-5 customers worldwide now

Focused on bringing gamers a holiday season full of this year's biggest blockbuster titles for less, Direct2Drive (D2D), a leader in the digital distribution of video games since 2004, today announced new holiday programs making great games more accessible and affordable than ever.

"We know better than anyone that gamers are already looking far and wide for the best deals on games this holiday season," said Julie Uhrman, GM/VP, Digital Distribution, IGN Entertainment, Inc. "To meet that demand, we're excited to announce two new cost-saving programs: 'Lowest Price Match Guarantee' and our 'D2D Gives Back' initiative, which marks a first-of-its-kind event, not only for D2D, but for the entire digital game download industry."

The D2D Gives Back 2010 event is an unprecedented promotion featuring free checkouts for 1-in-5 credit card customers worldwide. Customers that make a purchase of any of the 2,500 games available on Direct2Drive have the chance to walk away with their entire order for free, regardless of size or cost. Winners are notified immediately during the checkout process. Total winners to date will be highlighted in real-time via the "D2D Gives Back 2010" ticker located on the site's homepage. "D2D Gives Back 2010" is now live and will run worldwide through 11:59 pm PST on December 31, 2010.

Direct2Drive's Lowest Price Match Guarantee program also kicks off today for customers visiting the U.S. site (Download Games | PC Games and Mac Game Downloads at Direct2Drive) and will run until 11:59 pm PST on December 31, 2010. To ensure that shoppers are guaranteed to get the best deal possible this holiday, D2D is matching any lower price found on qualified retail sites. D2D is offering store credit for the difference in price for any recent purchase.

And starting on Monday, November 29, Direct2Drive will be kicking off Weekly Publisher Promotions available to all gamers worldwide. Direct2Drive will feature a new exclusive partner sale each week through January of next year, featuring some of today's biggest games on sale for up to 75% off. More than 50 games will be featured, so check back often to take advantage of hot games at deep discount prices.

According to a recent study conducted by the Consumer Electronics Association, consumer electronics will once again be the hottest gifts of the season as shoppers are expected to spend more on these items than ever before, especially on video games, which are predicted to be among the most popular presents this year. TechCrunch is even reporting that in 2010, more shoppers are planning to buy online during Cyber Monday than traditional in-store purchases made on Black Friday, positioning established digital retailers like D2D well ahead of the curve.

For more information on Direct2Drive's 2010 holiday lineup, please visit Direct2Drive.com.