WAR Introduces ENDLESS FREE TRIAL!

[Aaddron]

MYTHIC ENTERTAINMENT INTRODUCES ENDLESS FREE TRIAL FOR WARHAMMER ONLINE: AGE OF RECKONING

Warhammer Online Further Enhances Accessibility with New Streaming Free Trial Client and Introduction of New User Journey Features

FAIRFAX, Virginia - November 6, 2009 - Mythic Entertainment™, an Electronic Arts Inc. (NASDAQ: ERTS) studio, today announced that the critically-acclaimed MMORPG, Warhammer® Online: Age of Reckoning® (WAR), has replaced its 10-day time-limited free trial with a new, endless free* trial program which is now available for download. The new streaming client for the endless free trial enhances the game's accessibility and greatly decreases the download time, making it easier than ever for new players to experience the never-ending battles of WAR for themselves.

The new WAR endless free trial replaces the original 10-day time-limited trial program, and gives new and returning players the opportunity to create and play any of the 24 different careers to find their perfect character match for use during extended gameplay if they purchase the game and/or subscribe. The endless free trial limits players to progress through character level 10 as they explore the tier one Empire vs. Chaos zones of Nordland and Norsca. In addition, players can explore the newly added tier one dungeon, Hunter's Vale, or battle other players in the instanced scenarios Nordenwatch, Khaine's Embrace and Gates of Ekrund.

Endless free trial players will embark on the recently introduced New User Journey, which features enhanced tutorials and new community elements, such as a "new player" guild, to streamline the transition of new players into WAR and its vibrant community of players.

"With the introduction of the endless free trial and streaming client, we are making it easier than ever for a new player to join the WAR," said Jeff Hickman, executive producer, Mythic Entertainment. "We've worked hard to create a more informative and community driven new user experience, and now we are giving players an unlimited amount of time to explore the early parts of the game at their own pace. We are confident that players new and old will find all the enhancements we've made to WAR over the past year worthy of their time and commitment."

Available now, the new streaming endless trial client is a seamless way for new users to get into the game. After an initial download of just over 1GB, additional content streams in the background as required while playing. All closed 10-day free trial accounts have been converted to open endless free trial accounts and are ready for returning players to resume their journeys across the frontlines of WAR.

New users and returning players can download the Warhammer Online endless free trial by visiting Mythic Entertainment | Warhammer Online ? Play the ENDLESS FREE trial!.

Based on the popular tabletop war game from Games Workshop, Warhammer Online: Age of Reckoning features revolutionary Realm vs. Realm™ conflict that will provide players with an engaging battleground for years to come. Available now for PC and Mac®, WAR is rated "T" for Teen by the ESRB. For more information about Warhammer Online: Age of Reckoning or to download the endless free trial, visit Mythic Entertainment | Warhammer Online ? Play the ENDLESS FREE trial!.

*INTERNET CONNECTION, ACCEPTANCE OF END USER ACCESS AND LICENSE AGREEMENT AND REGISTRATION REQUIRED TO PLAY.

[mmowiz]

war probably needs a free trial to survive.

[buzzsaw]

WAR was fun at first, but it lacks the staying power of WoW.