I'm a big shooter fan, MMO fan, rpg fan and a fan of a lot of other game genres. When I heard that Gearbox were doing this particular game (Borderlands) I was pretty interested. Then they rolled it out at E3 last year and it was good, but kind of generic looking...now this year they rolled it out with a brand new art style. I'll let Randy explain it better than I can. Borderlands Video Game, E3 09: President Interview | Game Trailers & Videos | GameTrailers.com So it's going to fill my online co-op rpg/shooter itch and the idea of not only just procedurally generated guns, items and equipment, but having a customisable character in terms of skill trees and so on, appeals to me. Being able to play this with up to 3 friends and keep your character between sp and mp is a big thing. It has also got custom vehicle stuff and a host of other features. Procedurally generated monster mobs, where mob memebrs are also created randomly in terms of stats/appearance. It could be one seriously great open-world, rpg/shooter game. You can also play it locally.