DriverVille

Multiple media has been utilized to channel out the most innovative commercial ideas nowadays. Among them, socializing networks like Facebook, has recently become the new battlefields for companies to have special “road showsâ€. Automaker Mazda decides to go with the trend and taps immense buying potentials out of this young generation of online dwellers. It chose a smart way by incorporating campaigns within social gaming and thus gives birth to DriverVille, a virtual community thrived with amazing auto pieces and crazy car fascinators.

The message here is more than clear: riding the waves of the evolving virtual world here, Mazda could reach to a larger demography through gaming and hopefully, conquer more via the blitzing collection of its latest autos on display here.

DriverVille plays the psychology card boldly and introduces in the game an unconventional avatar. It is believed here that deep down in every one’s heart resides an “inner driverâ€, which, put in a simpler way, is our unexplainable passion for cars. The game helps players to exploit these hidden crazes for cars and thus to play accordingly.

DriverVille offers hardcore fans the opportunity not only to have a ride in the stylish Mazda compact cars, but also go further as to modify these metal babies the way they, or more precisely, their â€inner drivers†prefer. Gamers would learn a whole lot about the beauty spots of Mazda auto and then, as the automaker hopes, may fall in a whirling romance with the brand in reality.

To have a glimpse of how the car works is simply far from enough for both Mazda and the gamers. DriverVille thus goes the extra mile and invites car-fans to test their auto pieces in real racing events. Here, would-be racers have polished their cars and got powerful engines on to stack themselves against others in the big day. Does the brand deserve the long-hold reputations in both quality and resilience? All would be known through the tough racing contests here in DriverVille by gamers.

To make the campaign work, DriverVille simulates on the real car-driving experience as much as possible. Drivers all have their unique garages for their precious, enjoy free car maintenance services by local dealers and can get hands on the coolest vehicle parts from Mazda’s virtual outlets. They may even kick back and share videos, movies, commercials and other stuffs alike in the entertaining hub specially designed for leisure time.

Features:
A clear-cut commercial theme threads through the whole game play and thus makes a more realistic and current gaming experience out of DriverVille.

All social gaming merits, such as strong avatar customization, massively participated competitions, and note-comparing with virtual friends are interweaved to serve the campaign purposes through visual entertainment and sheer gaming fun.

Have a test run with speeding Mazda babies in DriverVille, and remember to drive by your heart rather than head here!